Social Media Branding Guidelines How to Make Your Brand Memorable

Web based life Branding Guidelines How to Make Your Brand Memorable Have you at any point seen that occasionally brands will look and sound changed via web-based networking media than they do on their blog or site? Online life can now and again be an idea in retrospect that is attached to a company’s procedure long after their unique image rules have been manufactured. Rather, brands ought to have ground breaking internet based life rules that help make a firm voice and experience over the entirety of their social channels. In this post, you’re going to: Figure out how to work out significant web based life marking guidelines. With our downloadable web based life marking unit, you’ll have the option to set the exhortation from this blog on the right track into utilization by making noteworthy rules that will tell you bit by bit the best way to make an increasingly vital online life nearness. Figure out how to firmly join your internet based life nearness with your all-encompassing brand guidelines. You may as of now have your image rules built up, yet how well do they truly move over to your web based life profiles?Often times, web based life turns into an idea in retrospect attached to an advertising methodology finally. You’ll figure out how to move those general rules consistently onto your web-based social networking profiles with the goal that everything from your site to your Twitter profile makes a similar encounter for your clients. See instances of how brands are making recognizable encounters over their whole online presence. Learn from the best and make it yours. We’ll give you instances of how brands are taking advantage of their online life profiles by making extraordinary, durable profiles. The most effective method to Build Social Media Branding Guidelines That Will Make Your Brand MemorableDownload Your Social Media Brand Style Guideâ + Voice And Tone Templates Before you keep perusing this post, download our online life marking pack. This unit has two distinct pieces that will permit you to substance out your web based life marking rules: Online networking Image Style Guide to keep your visual substance on-point and on-brand each time you post. Voice and Tone Brainstorming Document to guarantee each post catches the voice of your image. Truly smooth, huh? Beginning: Move Your Brand Voice And Tone Over To Your Social Media Channels Aren’t voice and tone something very similar? Not actually. Your web based life voice alludes to what you sound like on your internet based life locales. It is safe to say that you are clever or snide? Clever or proficient? Your tone, then again, alludes to how you talk. For instance, if I somehow managed to state I need an email sent, it doesn’t mean a lot; in any case, if I somehow managed to shout that equivalent expression, it would trigger a very different reaction on the grounds that my tone changed. Suggested Reading: The Best Social Media Copywriting Guide to Be A Social Work Ninja Everything Good Comes In Threes, Right? For the initial segment of this conceptualizing procedure, I need you to consider three descriptive words that could portray your business. Consider a mainstream brand like Under Armor. What three words would you use to depict that brand? Athletic, incredible, and dynamic are what I consider. For instance, investigate one of their ongoing Instagram posts. This crusade was aimed at their crowd advising them that ladies can be far beyond a pretty face. The photograph is unimaginably unique, showing the intensity of the lady in the photo. Quite fit for overcoming this. #ImPretty Create your own announcement like this. Hit interface in bio. A post shared by Under Armor (@underarmour) on Mar 15, 2017 at 7:38am PDT On the off chance that you are truly baffled, here is a rundown of elucidating descriptors to assist you with beginning: In your conceptualizing report that you downloaded before is where you can record those modifiers in a single spot. When you pick a lot of three, clutch them, you’ll need them later. Build up Your Voice The second piece of your meeting to generate new ideas is to consider how your image sounds over the various focuses your client gets to your organization. How would you sound on your site? What about your blog? On the off chance that you have a lot of brand rules that your organization works by, I would pull those out. As a general rule, an organization will characterize their voice and tone inside their marking guide. In that area, a general definition ought to show up of what the brand should seem like in general. On the off chance that you don’t have brand rules created, take a gander at your site and blog. What do you sound like? Is it accurate to say that you are amusing? Clever? Genuine? Perceiving how you as of now talk with your crowd can assist you with building up your voice for internet based life. For instance, MailChimp has distributed their substance style rules on the web, which contains a short section depicting what the voice of MailChimp should sound like. MailChimp proceeds with that improvement and starts to depict how that voice is going to run over online. They are: Fun yet not senseless Certain yet not presumptuous Accommodating yet not tyrannical These characterizing attributes help MailChimp make sense of precisely what their voice is and what it isn’t. Presently you’re going to do something very similar on your conceptualizing worksheet. Record ten â€Å"We are this yet not that† articulations that will enable your organization to accomplish your characterized voice. Your voice is fun yet not what? You are not discourteous but rather, you are ... what? Fill in that worksheet with all the do’s and don’t you think your organization voice will require. Build up Your Tone The subsequent stage in your internet based life marking process is to make your online life tone. How would you like to run over to your devotees? Mocking like Wendy’s? Presenting Wendy’s new Strawberry Mango Salad. Since you likely don’t have a private nursery with a wide range of new fixings. pic.twitter.com/ZaH3pamfkO - Wendy's (@Wendys) June 6, 2017 Feel-great like Disney? Or on the other hand proficient like Microsoft? Track with our #MicrosoftEvent in Shanghai beginning at 11AM GMT Tuesday, May 23 by tapping the connection in our profile. A post shared by Microsoft (@microsoft) on May 22, 2017 at 2:16pm PDT There are boundless alternatives, which implies that you’ll have a progressively durable nearness and experience if the voice on the entirety of your channels are in the same spot. The best thing to consider when you’re making your tone is â€Å"how do you need your crowd to peruse your internet based life messages†? Let’s keep taking a gander at MailChimp. They separate their tone by saying that they are casual, which means they're not reluctant to share a joke from time to time, yet they ought to consistently be clear in their internet based life posts. So how would you make your tone in your internet based life marking rules? First answer the accompanying inquiries, on a scratch paper or in your conceptualizing report. How would we need our crowd to peruse our online life messages? What is the tone of our run of the mill message? What is the tone of our progressively rare messages? It is safe to say that we will incorporate slang or well known language? What are the emotions we need our clients to have when they perused our posts? After you’ve addressed these inquiries you can start to fill in the pre-set section in your voice and tone conceptualizing record. Don't hesitate to alter, include or evacuate text varying. We’ve likewise incorporated a short model for an anecdotal organization to assist you with beginning. Before we proceed to the subsequent stage, it is essential to specify a key factor with regards to online networking tone. The tone of your social messages will fluctuate significantly more than voice. Your tone can change at a minutes notice, regardless of whether you’re reacting to an irate client or a national catastrophe. Remember this when you make your social rules record. Characterize Your Voice and Tone This is the last piece of your voice and tone conceptualizing exercise. Since you comprehend what your voice and tone sound like, it’s time to characterize them in one short, sweeping sentence. For instance, MailChimp’s voice is characterized by saying that it is human, well disposed, and clear. Your sentence could contain the three descriptors you concocted before or sum up what you believe are the most essential objectives of your organization. It’s all up to you. That’s all you have to do to move your unique voice and tone rules to your online life accounts. That wasn’t really awful, right? Let’s proceed onward to pictures and recordings. Web-based social networking Branding Guidelines How to Make Your Brand Memorable Have you at any point seen that occasionally brands will look and sound changed via web-based networking media than they do on their blog or site? Online networking can here and there be an idea in retrospect that is attached to a company’s methodology long after their unique image rules have been fabricated. Rather, brands ought to have ground breaking web based life rules that help make a durable voice and experience over the entirety of their social channels. In this post, you’re going to: Figure out how to work out significant online life marking guidelines. With our downloadable internet based life marking pack, you’ll have the option to set the counsel from this blog on the right track into utilization by making noteworthy rules that will tell you bit by bit the best way to make an increasingly vital web based life nearness. Figure out how to strongly consolidate your online life nearness with your overall image guidelines. You may as of now have your image rules built up, however how well do they truly move over to your web based life profiles?Often times, web based life turns into an untimely idea attached to an advertising technique ultimately. You’ll figure out how to move those all-encompassing rules consistently onto your online networking profiles with the goal that everything from your site to your Twitter genius

Rocky Mountains Or Rockies Essays - , Term Papers

Rough Mountains Or Rockies Rough Mountains or Rockies, extraordinary chain of tough mountain runs in western North America, stretching out from focal New Mexico to northeastern British Columbia, a separation of around 3220 km (around 2000 mi). The Great Basin and the Rocky Mountain Trench, a valley running from northwestern Montana to northern British Columbia, outskirt the Rockies on the east by the Great Plains and on the west. The Rocky Mountains structure some portion of the Great, or Continental, Divide, which isolates waterways depleting into the Atlantic or Arctic seas from those streaming toward the Pacific Ocean. The Arkansas, Colorado, Columbia, Missouri, Rio Grande, Saskatchewan, and Snake waterways ascend in the Rockies. The Rockies might be partitioned into four head sections?Southern, Central, Northern, and Canadian. The Southern Rockies, which incorporate the framework's broadest and most elevated districts, stretch out from focal New Mexico, through Colorado, to the Great Divide, or Wyoming, Basin, in southern Wyoming. This segment, which envelops Rocky Mountain National Park, is made primarily out of two northern-southern belts of mountain ranges with a few bowls, or stops, between the belts. The segment parts incorporate the Sanger de Crisco and Laramie mountains and the Front Range, in the east, and the San Juan Mountains and the Swatch and Park ranges, in the west. The Southern Rockies incorporate the chain's loftiest point, Mount Elbert (4399 m/14,433 ft high), in focal Colorado. In excess of 50 different pinnacles of the Rockies transcending 4267 m (14,000 ft) are in Colorado; these incorporate Longs Peak (4345 m/14,255 ft high) and Pikes Peak (4301 m/14,110 ft high). The Central Rockies are in northeastern Utah, western Wyoming, eastern Idaho, and southern Montana. They incorporate the Bighorn; Bear tooth, and Unite Mountains and the Absaroka, Wind River, Salt River, Teton, Snake River, and Wasatch ranges. The Unite Mountains are the main significant part of the Rockies that broadens east west as opposed to north south. Among the pinnacles of the Central Rockies, which incorporate Grand Eton and Yellowstone national parks, are Gannett Peak (4207 m/13,804 ft high), Grand Eton (4197 m/13,771 ft high), and Fremont Peak (4185 m/13,730 ft high). The Northern Rockies are in northern Idaho, western Montana, and northeastern Washington. They incorporate the Saw tooth, Cabinet, Salmon River, and Clearwater Mountains and the Bitterroot Range. The loftiest focuses in the area, which incorporates Glacier National Park, are Granite Peak (3901 m/12,799 ft high) and Borax Peak (3859 m/12,662 ft high). The Canadian Rockies, situated in southwestern Alberta and eastern British Columbia, are made out of a generally limited belt of mountain extends that ends at the Lizard River swamp in northeastern British Columbia. The pinnacles of the segment, which takes in Banff, Jasper, Kootenay, Waterton Lakes, and Yoho National Parks, incorporate Mount Robson (3954 m/12,972 ft high), Mount Columbia (3747 m/12,294 ft high), and The Twins (3734 m/12,251 ft high). Inclines by and large are exceptionally steep, and there are various ice sheets. The Rocky Mountains are a geographically mind boggling framework with rugged tops just as practically level beat rises. The Rockies were shaped for the most part by crustal inspires in nearly late occasions, during the late Cretaceous and early Tertiary time frames, and later were reshaped by glaciation during the Pleistocene Epoch. Today the Rockies get moderate measures of precipitation, a large portion of which happens in the winter. Lower levels are secured mainly by field, which offers approach to broad woods, primarily of conifers. Over the forest is a zone of grasses and dispersed bushes. Most pinnacles have little vegetation around the culmination, and some have an all year top of day off ice. The Rockies are scantily populated generally and contain not many urban communities. The foremost financial

Legal Responsibility of Starbucks

Question: Talk about the Legal Responsibility of Starbucks. Answer: Presentation Starbucks Corporation is one of the well known espresso organization and café chain of America, which serves various sorts of espresso like coffee, caffe latte and so on. It has right around 23,000 branches everywhere throughout the world. It was first presented in Seattle in 1971. At the point when an organization begins their business, they should follow the social viewpoints, corporate social duties and the lawful obligations as well. At the point when an organization structures, they search for the benefits as well as have the obligations towards the ethical, condition and quality angles. They have additionally legitimate obligations towards the workers, investors and other related issues (Corbaci, et al, 2014). A business consistently build up with different duties like financial, social, natural, moral and legitimate obligations. Moral duties frequently use as lawful obligations. A lawful obligation speaks to the exercises and practices, which incorporate the moral standards and principles toward the purchasers, workers, investors and the network thought for the insurance of the partners. Be that as it may, the morals consistently shapes under the steady gaze of the law (Brain, 2013). The moral duties consistently consider as lawful obligations that made the enactments for the foundation of equity and privileges of the individual from the organization. Along these lines, Starbucks is an organization, which likewise manages such obligations towards the customers, workers, investors and the network thought for the assurance of the partners. For the representatives of the Starbucks they should hold some legitimate obligations toward the workers. The organization must give an eco neighborly workplaces, work protections and higher wages. At the point when organization supplies the support of the clients, they have obligations to offer quality assistance and results of espresso and drinks. Starbucks likewise incorporate clients who are treated as partners by expanding their way of life (Corbaci, et al, 2014). An organization has a few lawful obligations toward the representatives, investors and other related issues. Corporate law gives the lawful substance to an organization to keep up the legitimate duties regarding maintaining the business. According to the corporate law, an organization can execute its capacity according to the constitution of the organization (Brain, 2013). The chiefs of the organization have the obligation to care for the organization and their individuals. They should have great confidence and the ability to utilize their positions where they should have all necessary data identified with the organization and the commitments (Carroll, 2015). The giving the reward share capitals, halfway paid inclination and redeemable offers all are has a place with the investors. The chief of the organization or the overseeing authority of the organization must care for such issues of the investors (Garthwaite et al., 2017). The organization has the obligation to give the best possible wages to the representatives and profit add up to the investors of the organization (Carroll, 2015). The profit sum constantly paid to the investors from the benefit measure of the organization, which won't influence the money related state of the organization (Garthwaite et al., 2017). The part who purchase the offer from the organization he have rights to guarantee the best possible sum from the offer capital from the benefits. An organization never purchases their own offer. The executives or the proprietor of the organization can purchase the offer. The profit sum is the essential privileges of the investors. Nonetheless, on the off chance that the organization maintains the business in misfortune, at that point it can diminish the profit sum from the investors and can move the offers according to the prerequisite (Corbaci, et al, 2014). The organization must give the correct protections to all the workers. As Starbucks is an espresso organization, they have additionally the legitimate mindfully to give the best possible new creations to the clients in around the world. The organization must control and deal with the creations as indicated by appropriate legitimate viewpoints since it make benefit to the organization as well as influence socially and ecologically. It encourages an organization to manufacture a decent connection according to the business perspective (Carroll, 2015). Starbucks a well known espresso organization who not just broaden their business over the entire world yet in addition they prevail to set up the wellbeing relationship in the public arena. When Starbucks apply their legitimate obligations, they build up the open approaches likewise through the worldwide moral business measures. It builds up the human rights and equivalent work open doors for all the representatives of the organization where each part or the representatives get the equivalent rights for work concurring their abilities. The legitimate sculptures additionally secure the representatives through the medicinal services according to their necessities (Koehn 2014). Starbucks maintain their business with the standards of how we live that consistently it implies they give the great nature of espresso beans and best help. They additionally satisfied the best possible prerequisite to their workers. The stores where they serve their best nature of creations, they ensure every one of the stores keeps up the best characteristics and best support of the clients. It is the obligation of the produces that they should furnish their obligation of care with wellbeing (Koehn 2014). The investors of the organization must get their advantages according to their interest in the organization. The organization must give the best possible benefits to them. Starbucks likewise give the best possible wages to the representatives of the organization and those works agreeing the working hours. The enterprise law ensures the workers to get the correct compensation and wages from the organization (Garthwaite et al., 2017). This organization additionally give the representatives a work environment condition to the workers and enables to guarantee support if any of them face any sort of annoying, predisposition, shamefulness and different things. The corporate law additionally ensures the representative of the Starbucks wellbeing and security (Michelli, 2014). At the point when an organization follows appropriate legitimate obligations, they can get legitimate business worth and benefits. Starbucks is an organization who are effective to build up such qualities in their business. They generally give the best condition to work to the representatives and regard them, which is the essential standard of this organization for running a superb association in around the world. Concurring the business morals, the organization additionally follows the correct business morals and keeps up the legitimate obligations. In the drawn out relationship with the providers of the crude materials the significance of the business morals and techniques are applied by the Starbucks (Michelli, 2014). End The accompanying conversation effectively explore the business systems of the Starbucks espresso organization. Agreeing the Corporate Social Responsibility hypothesis the lawful obligations of the organization are quickly broke down in the above conversation. Starbucks utilize the Corporate Social Responsibility hypothesis to maintain their business legitimately and morally where they not just keep up the connection between the individuals from the organization the value in the livelihoods. The privileges of investors and their benefits consistently give the workers concurring the corporate law and lawmaking body. Reference Mind, S. (2013). Starbucks organization statistics.Statisticsbrain. com. Carroll, A. B. (2015). Corporate social responsibility.Organizational Dynamics,44(2), 87-96. Corbaci, L., Hungaro, F., Wang, S. F., Lee, J. W. (2014). Corporate Social Responsibility in International Business. Garthwaite, C., Garthwaite, C., Busse, M., Busse, M., Brown, J., Brown, J., ... Merkley, G. (2017). Starbucks: A Story of Growth.Kellogg School of Management Cases, 1-20. Koehn, N. F., McNamara, K., Khan, N. N., Legris, E. (2014). Starbucks Coffee Company: Transformation and Renewal (Watertown, MA. Michelli, J. (2013).Leading the Starbucks way: 5 standards for interfacing with your clients, your items and your kin. McGraw Hill Professional. Okpara, J. O., Idowu, S. O. (2013).Corporate Social Responsibility. Springer Berlin Heidelberg. Park, J., Lee, H., Kim, C. (2014). Corporate social obligations, shopper trust and corporate notoriety: South Korean buyers' perspectives.Journal of Business Research,67(3), 295-302. Pedersen, E. R. G. (Ed.). (2015).Corporate social obligation. Sage. Schultz, H. (2012).Pour your heart into it: How Starbucks constructed an organization each cup in turn. Hachette UK.

Financial Statements Are Prepared Primarily For Decision Making Finance Essay - Free Essay Example

Financial statements are prepared primarily for decision-making. The information provided in the financial statements is of immense use in making decision through analysis and interpretation of financial statements. Financial analysis is a process of synthesis and summarization of financial operative date with a view to getting into an insight into the operative activities of business enterprises. It is the process of identifying the financial strength and weakness of firm by properly establishing relationship between the items of balance sheet and profit and loss account. Ratio Analysis: Ratio is an expression of the quantitative relationship that exists between the two numbers. In simple language, ratio is one number expressed in terms of another and can be worked out by dividing one number in to the other. It shoes an arithmetical relationship between two figures. The ratio may also be expresses in the form of percentage, which can be obtained by multiplying the quotient by 100.for example Net Profit Ratio=30%, return on capital=12%etc. Significance of Ratios Analysis: The ratio analysis is one of the most powerful tools of the financial analysis. The ratios are easy to calculate. Ratio analysis makes for easy understanding of financial statements. With the use of ratio analysis one can measure the financial condition of a firm and can point out whether the condition is strong, good, questionable or poor. Ratios act as an index of the efficiency of the firm. Two or more accounting groups is called financial ratio. Its helps to summarise a more mass of financial data into concise and make accurate interpretation and conclusion the performance and status of the firm The most important and commonly adopted classification of ratios is on the basis of the purpose or function, which the ratios are expected to perform; such ratios are called Functional Ratios. Below are the ratios we are using for the given assignment Profitability Gross Profit Ratio (%) ÂÂ   2008 2009 2010 Gross profit Ratios( % ) 20 16.67 14.94 By looking at the above figures for 2008, 2009 and 2010. Year 2008 has a good percentage of profit when comparing to 2009 and 2010. Operating Profit Ratio (%) ÂÂ   2008 2009 2010 Operating profit Ratios (%) 80 83 85 This ratio establishes the relationship between the cost of sales and sales revenue. The above ratios indicate the continuous increment in operating expenses. In 2008 operating expenses are 80% and in 2010 it goes up to 85%. As the high operating ratio would leave a small margin to cover or meet financial expenses. Net Profit Ratio (%) ÂÂ   2008 2009 2010 Net Profit Ratios (%) 10 8.7 7.7 As the above figures indicates that year 2008 has a good ratio of 10% and a decrease in 2009 and 2010. Return on capital employed (%) ÂÂ   2008 2009 2010 Return on Capital employed Ratios. 0.50 0.52 0.56 The profitability of the firm can be analysed from the point of view of the total funds employed in the firm. The higher the ratio return on capital employed the more efficient has been the use of capital employed. One can see that the return on capital in the year 2010 is much higher than in the year of 20082009. Liquidity: Current Ratios ÂÂ   2008 2009 2010 Current Ratios. 3.75 2.99 3.27 The current ratio is a measure of the firms short-term solvency. It indicates the availability of current assets in pounds for every one pounds for current liability. The above statement shows in the year 2009 and 2010 has doing much better in this ratio. Quick Ratios ÂÂ   2008 2009 2010 Quick Ratios. 3.31 2.55 2.67 Quick ratio is considered to be the better test of liquidity than Current ratios. In 2008 we holds a very good stock compares to 2009 and in again in 2010 we are holding a very good stock. Asset Utilisation and Efficiency: Total Asset Turnover Ratio ÂÂ   2008 2009 2010 Total Asset Turnover Ratios. 4.05 4.45 4.08 A lower ratio in 2008 indicates the utilization under of assets. 2009 indicates the over trading compare to 2010. Fixed Asset Turnover Ratio ÂÂ   2008 2009 2010 Fixed Asset Turnover Ratios. 13.60 20.51 26.07 As the above figure indicates idle capacity in 2008 while over trading in 2009 and 2010 to investment in Fixed assets. Current Asset turnover Ratio ÂÂ   2008 2009 2010 Current Asset Turnover Ratios. 5.76 5.68 4.84 This ratio indicates the extent to which the investment in current assets contributed towards sales. The figures indicates that 2008 and 2009 excessive invested in current assets while in 2010 it is low ratio capacity. Working capital turnover Ratio ÂÂ   2008 2009 2010 Working Capital Turnover Ratios. 7.86 8.53 6.97 In 2009 we has a very good utilisation of working capital comparing to 2008 and 2010 retained with low utilisation of working capital. Inventory turnover Ratio ÂÂ   2008 2009 2010 Inventory turnover Ratios. 77.49 42.38 29.87 The Stock turnover ratio shows how many times over the business has sold the value of its stocks during the year. By looking at the figures mentioned in the above table, we can conclude that turn over rate has fallen down from 77.49 to 29.87 Fixed assets to Net worth Ratio ÂÂ   2008 2009 2010 Fixed Asset to Net worth Ratios. 0.89 0.79 0.72 This ratio indicates the percentage contributed by owner to the value of fixed assets. a ratio at least 1:1 is considered desirable on other hand, lower ratio suggest an undue burden on debt on the enterprises that tends to increase the internal rates at which an enterprise can borrow. 14 12

Essay on Ford Motor Company Analysis - 1652 Words

Unit 5 Final Project: Ford Motor Company Executive Summary Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn, Michigan but incorporated in the state of Delaware. The company was started by Henry Ford in 1903 and is historically famous for the creation and implementation of the assembly line in manufacturing processes. Ford’s mission is to produce and sell automobiles – cars, trucks, SUVs, etc – from the ones initially designed and engineered by Henry Ford all the way through the newer versions created in the last few years. (Profitable Growth for All, 2012) In 2011, the company performed strongly – producing revenues of $134,264,000,000 and net income of $20,213,000,000. Financial data†¦show more content†¦The financial statements included tend to combine cash and marketable securities into a category labeled â€Å"cash and cash equivalents†. If the cash ratio is recalculated using this value instead of simply cash than the ratio impro ves to 1.10, which shows much stronger liquidity capabilities. Long-term solvency for Ford Motor Company also appears to be strong. The company’s times interest earned ratio of 1.96 means that it can cover its interest charges on current debt issues almost two times over. This is a good sign that bankruptcy is not eminent and the company is solvent in the long-run. A higher debt to equity ratio means a company gets a larger portion of its financing from creditors than shareholders, though higher is a subjective measure and depends on the industry. (Wahlen et al, 2008) Automotive manufacturers tend to have debt to equity ratios above 2 because the industry is capital intensive. (Debt/equity ratio, 2014) Ford’s debt to equity ratio in 2011 was 10.89, far higher than the industry standard, potentially due to the circumstances of the time. The financial crisis of 2008 resulted in major financial bailouts across the automotive industry. These large levels of debt to the gov ernment would increase the debt to equity ratios of all companies that accepted the money. In addition to both short and long term solvency, a company’s return on invested capital should be analyzed when determining its financial health. Ford’sShow MoreRelatedCompany Analysis : Ford Motor Company1299 Words   |  6 Pagesresearch to several companies using information provided by independent firms. The analysis will explain the details of financial information, as well as make recommendations on their values as investments (Lasher, 2014). Although there are thousands of publicly traded companies, one will only research the following four companies: Ford Motor Company (Ford), Harley-Davidson, Inc. (Harley), Starbucks Corporation (Starbucks), and Microsoft Corporation (Microsoft). 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This corporation isRead MoreAnalysis of Ford Motor Company Essay1056 Words   |  5 PagesAnalysis of Ford Motor Company External Factors and Economic Environment 1) Market and Customers Between 22% and 23% (average over past five years) of Ford’s customers are defined as fleet customers as described above. The residual 77%to 78% of customers are private individuals who purchase Ford vehicles through licensed dealers. Ford customers come from all demographic strata given the diverse brand lineup and product mix, and Ford’s products are purchased and driven the world over. ArgusRead MoreFord Motor Company Swot Analysis Essay1549 Words   |  7 PagesFord Motor Company SWOT Analysis Introduction Ford Motors is an American based company that was founded over a century ago back in 1903. Ford Motors is one of the most leading automobile manufacturers in the world and according to Forbes the company was the seventh largest car manufacturer in 2014. 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The Affirmative Action Act An Outcome Of Minority Groups...

The Affirmative Action Act was created to ensure that minority groups and women were given the same opportunities in education and employment that were traditionally afforded to white males. According to the National Conferences of State Legislatures, affirmative action is, â€Å"†¦an outcome of the 1960’s Civil Rights Movement, intended to provide equal opportunities for members of minority groups and women in education and employment. In 1961, President Kennedy was the first to use the term affirmative action in an Executive Order that directed government contractors to take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, creed, color, or national origin. The Executive Order also established the President’s Committee on Equal Employment Opportunity, now known as the Equal Employment Opportunity Commission (EEOC)† (NCLS, 2014). Affirmative action was further reinfo rced in 1965 by President Lyndon Johnson when he signed an executive order requiring government contractors to increase the number of minorities that are offered employment. Some believe that the Affirmative Action Act was created out of â€Å"white guilt†. White guilt can be defined as the guilt felt by some white people for harm resulting from racist treatment of people of color by whites both historically and currently. Therefore it is said that some actions by white people are because of this guilt and not because theyShow MoreRelatedAffirmative Action Programs Should Be Legal1320 Words   |  6 Pageswith affirmative action programs in order to improve opportunities or provide compensations for individuals that belong to omitted groups in the U.S history. While affirmative action programs are prevalent in a numerous of fields, employment and education are the two most active fields that focus on the affirmative action. 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Duckweed Research Paper free essay sample

Common duckweed is a plant found floating in compact colonies in ponds, marshes, lakes, and slow moving streams. Duckweed is a very tiny pale green, seed bearing plant (Wang and Messing 2012). Duckweed consists of 1 to 3 fronds, or an oval shaped leave–like structure (Wedge and Burris 1982). These fronds grow no bigger than 10 millimeters and usually serve to attach to other fronds, which create massive thick mats of duckweed (Wedge and Burris 1982). A small root-like structure, known as a rootlet, hangs below the fronds (Wedge and Burris 1982). Duckweed can spread very quickly and can cover the entire surface of a pond in a short amount of time. The growth of duckweed is common when the water contains high levels of nitrogen and phosphates (Wang and Messing 2012). Small amounts of duckweed will not harm a water source, but large amounts will stop the sunlight from entering the water. This can cause oxygen depletion, which can harm fish and submerged plants (Wang and Messing 2012). Studies have found that duckweed is able to survive under several different temperatures. Duckweed is more cold tolerant than other aquatic vascular plants. There are conditions such as seasonal temperature change that can result in a morphological alteration to another form, called turions (Wang and Messing 2012). When the temperature lowers the energy stored in the duckweed during photosynthesis is transferred to starch biosynthesis, causing the starch to gather in turions (Wang and Messing 2012). Due to the amount of intercellular air space becoming less and starch increases the density of the tissue, the duckweed is able to sink to the base of the water where the organism is still able to live even if the surface of the water freezes (Wang and Messing 2012). When the warm conditions return the duckweed will return to the surface of the water (Wang and Messing 2012). This is an evolved adaption that duckweed has formed to be able to survive in several conditions. Our hypothesis was that the survival of duckweed would be more successful in warmer climates, rather than colder climates. We generated this hypothesis due based on the fact that duckweed needs sunlight to gain the nutrients it needs to survive, and warmer climates commonly have more sunlight to help the growth and reproduction. Also, duckweed is eaten by birds and ducks, which they then spread to other water sources (Appenroth 2002). This is one of the best ways of spreading duckweed and would be done mostly in warmer areas where the bird and duck populations are the highest. Methods This experiment was conducted on March 14, 3013 inside a laboratory of the Boyd Science Hall at Plymouth State University. We received the duckweed (Lemna Minor) organisms from Carolina Biological Supply. We then filled three beakers with 200mL of spring water, and then drew a line on each of the beakers where the water level was. Each beaker was labeled with different colored tape to differentiate the beakers. After all beakers were properly filled with water and labeled, we placed 20 duckweed organisms in each of the three beakers. The first beaker was the control and was kept at room temperature, while the second beaker was placed under a florescent light with medium heat, and the third beaker was placed under a florescent light with high heat. The three beakers were subjected to these conditions for 29 days with 14 repetitions. The data was analyzed through an ANOVA statistical summary. Results There was not a significant difference in the change in the number of living duckweed between different treatments (F = 0. 415; df = 2, 38; P = 0. 664). (Fig 1. ) Figure 1. The mean number of living duckweed found in each temperature. Discussion This experiment did not show any strong evidence that the survival and growth of duckweed is more successful in different temperatures. The average number of living duckweed actually decreased when subjected to the three different treatments. According to Appenroth (2002), when duckweed is place into lower or higher temperatures, the turion-inducing factor needs proper phosphate levels. Therefore, when we placed the duckweed under the florescent light treatments, the water may not have contained the correct amount of phosphate causing the duckweed to not be able to form into turion. Without being able to use this adaptation, the duckweed will not be able to survive under certain temperatures. Although the average number of living duckweed did result to be higher when at room temperature, the difference was not significant enough to be conclusive. While our hypothesis was not proven to be correct through this experiment, other studies have found conclusive data on the effects of temperature with duckweed. Appenroth (2002) found that duckweed could survive and have normal growth within 15 to 25 degrees Celsius. Thus, duckweed has a high range of survival under different temperature, but requires the appropriate elements. Multiple factors could have affected the accuracy of the results of this experiment. If we had more time to conduct the experiment, we could have had the duckweed under the treatments for a longer period of time, which would have given us more precise and accurate answers. This would have made sure the duckweed was being kept at the proper temperature for the entire duration. Along with additional time, the spring water used may have not had the nutrients that duckweed needs to survive. Duckweed thrives off nutrients and grows best when the water contains higher levels of nitrogen and phosphate (Wedge and Burris 1982). In the future studies should apply the problems that I have stated before. If the duckweed is kept under the treatment for a longer period and is placed in the appropriate nutrient filled water, the experiment could be much more effective on giving a better result. In addition to those corrections, the results could have been broader if the study had a below room temperature treatment. All in all, these additions to the experiment would be very detrimental to the accuracy and understanding of the results.